Baker Monitor
The quickest Route to Beauty Salon Maximum Profits
The path to MAXIMUM profits in your salon or spa is NUMBERS!
When I realised so, it was a real Disappointment. While I'm OK at maths, I DO NOT like it. I'd much rather be creating something of value and interest.
And the fact most people do not like numbers is YOUR Secret Weapon. Master the numbers and you can succeed beyond your wildest dreams.
Now, what you need to know ...
You need to know your cost per lead (how much it costs to generate someone interested in your salon / spa) from EACH source you use (eg newspapers, web, postcards etc), your client VALUE per source, your retention rate per source, and every other meaningful number from your business in order to make decisions.
Let's say you use the Yellow Pages, Postcards and the radio to attract clients (and that is not enough sources!). And let's say the cost per acquisition of a new client is  £ 10 from the YP,  £ 15 from postcards and  £ 25 from the radio. Which is a better ad media?
In this case you do not know unless you can tell which clients come in most frequently and are retained over time. After a year we might find:
YELLOW PAGES SALON CLIENTS:
Cost to acquire: Â £ 10
# Of visits in 6 months: 8
% Still active at 12 months: 40%
SALON POSTCARD CLIENTS
Cost to acquire: Â £ 15
# Of visits in 6 months: 6
% Still active at 12 months: 20%
href = "http://www.magneticsalons.com/blog"> SALON RADIO AD CLIENTS
Cost to acquire: Â £ 25
# Of visits in 6 months: 14
% Still active at 12 months: 30%
Now, which is the best medium?
Every salon / spa has its own set of governing numbers. You need to find yours and then monitor them. The more money you spend on advertising for client acquisition, the more important this ...
And do not think that just because one media is more expensive than another you should only focus on the highest return of media ... That is usually a BIG mistake!
Dedicated to maximising your profits,
Henry Baker.
Copyright Magnetic Salons Ltd 2009
What is the website that was created by Dan Baker to monitor extreme weather conditions in the USA?
It was mentioned on yahoo today but they were nice enough not to leave a link....
Yeah, I caught that as well. Dan must be so happy....
Anyway, here's the link. Enjoy.
http://web2.airmail.net/danb1/
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MONITOR BAKER CAST IRON PULLEY Hit and Miss Old Gas Stationary Engine | US $135.00 | 1d 4h 15m |
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8ft Baker Monitor Hambone Windmill Mast Step Cone C81 | US $25.99 | 1d 11h 32m |
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65ft Baker Monitor WB Windmill Outer Swivel WB19 new | US $39.99 | 1d 11h 32m |
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Baker Monitor Steel K J H Windmill Parts List | US $6.49 | 1d 11h 32m |
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THE BAKER COMPANY AFM AIRFLOW MONITOR ALARM SYSTEM | US $29.99 | 1d 21h 29m |
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Vtg Antique Cast Iron Split Ball Windmill Weight 43Lb Monitor Vaneless Baker Mfg | US $49.99 | 1d 22h 19m |
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Monitor Repair Catalogue No 58 Windmill Engine 1928 Baker Wisconsin Illustrated | US $11.95 | 1d 22h 21m |
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8ft Baker Monitor AC or WC Windmill Bail AC79 | US $19.99 | 2d 12h 37m |
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8ft Baker Monitor WC Windmill Bushing WC 6 1 2 | US $13.99 | 2d 12h 37m |
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65ft Baker Monitor WB Windmill Crank Gear Shaft WB51 NEW | US $9.49 | 2d 12h 37m |
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8ft Baker Monitor WC Windmill Brake WC15 | US $39.99 | 2d 12h 37m |
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Monitor Pumpjack Arms | US $100.00 | 3d 12h 4m |
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Monitor Pumpjack Crosshead Member | US $15.99 | 3d 13h 20m |
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Baker Monitor Windmill Pump Diagrams Descriptions | US $9.99 | 5d 12h 2m |
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8ft Baker Monitor WC Windmill Pitman Guide Rocker Arm WC7 | US $24.99 | 5d 12h 2m |
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8ft Baker Monitor WC or AC Windmill Sheave WC 14 AC 14 | US $5.99 | 5d 12h 2m |
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8ft Baker Monitor WC Windmill Upper Chain Hook WC80 | US $6.99 | 5d 12h 2m |
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Baker Monitor Steel K J H Windmill Trade Guide | US $6.49 | 5d 12h 2m |
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8ft Baker Monitor AC Windmill Mast Cone AC81 | US $23.99 | 5d 12h 2m |
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10ft WD Baker Monitor Windmill Parts List and Diagrams | US $6.49 | 5d 12h 2m |
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5ft Baker Monitor V Windmill Tail Vane Stencil Layout | US $29.99 | 5d 12h 2m |
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65ft Baker Monitor WB Windmill Bushing WB6 1 2 | US $10.99 | 5d 21h 22m |
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65ft Baker Monitor WB Windmill Pitman Guide Hinge Pin WB52 NEW | US $11.99 | 5d 21h 22m |
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8ft Baker Monitor WC Windmill Bushing WC6 | US $17.99 | 5d 21h 22m |
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8ft Baker Monitor Hambone C Windmill Bushing C6 | US $16.50 | 5d 21h 22m |
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Baker Monitor WC Windmill Oil Rig w Bracket | US $4.99 | 5d 21h 22m |
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8ft WC Baker Monitor Windmill Parts List and Diagrams | US $6.79 | 5d 21h 22m |
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Baker Manufacturing Monitor pump badge copper brass Evansville Wisconsin | US $29.99 | 6d 23m |
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1949 Baker Monitor Line Pump Pump Jack Windmill Catalog for 1941 42 Catalog | US $5.95 | 6d 15h 48m |
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10ft Baker Monitor WD Windmill Race Balls w o spacers | US $23.99 | 7d 23h 5m |
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65ft Baker Monitor WB Windmill Race Balls w o spacers | US $15.99 | 8d 20h 18m |
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Baker Monitor AC Windmill Parts List Diagrams | US $6.49 | 12d 11h 22m |
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DC Antique Monitor Windmill Tail Vane Baker Mfg Evansville Wisconsin | US $175.00 | 13d 2h 57m |
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8ft Baker Monitor WC Windmill Inner Swivel WC18 | US $27.99 | 14d 10h 57m |
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Baker Monitor WB Windmill Vane Hinge Pin WB55 | US $9.99 | 14d 10h 57m |
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65ft Baker Monitor WB Windmill Outer Swivel WB19 | US $16.99 | 14d 10h 57m |
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65ft Baker Monitor Windmill Inner Wheel Band 1 or more WB70 | US $4.99 | 18d 10h 36m |
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65ft Baker Monitor Windmill Vane Hinge Lower WB12 | US $21.99 | 18d 10h 37m |
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8ft Baker Monitor Hambone Windmill Hub w shaft C10 | US $119.99 | 18d 10h 37m |
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65ft Baker Monitor WB Windmill Bushing WB6 | US $13.99 | 18d 10h 37m |
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65ft Baker Monitor Windmill Outer Swivel WB19A | US $16.99 | 18d 10h 37m |
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8ft Baker Monitor AC Windmill Bushing AC6 | US $16.50 | 18d 19h |
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Baker Monitor Steel E X Windmill Parts List | US $5.99 | 18d 19h |
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8ft Baker Monitor WC Windmill Bail WC79A | US $24.99 | 18d 19h |
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8ft Baker Monitor WC Windmill Pitman Guide Hinge Pin WC52 NEW | US $12.99 | 18d 19h |
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Baker Monitor WB Windmill Tail Vane | US $39.99 | 18d 19h |
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8ft Baker Monitor WC Windmill Bushing Set WC6 6 1 2 | US $30.99 | 18d 19h |
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Baker Monitor L Vaneless Windmill Trade Brochure | US $6.49 | 21d 10h 20m |
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Windmill Oil for Fairbanks Woodmanse Baker Monitor | US $4.99 | 21d 10h 20m |
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8ft Baker Monitor Windmill Inner Wheel Band 1 or more | US $7.99 | 21d 10h 20m |
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Windmill Regulator NOS Baker Monitor | US $89.99 | 21d 10h 20m |
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8ft Baker Monitor WC Windmill Pump Pole Casting WC17 | US $11.99 | 21d 10h 20m |
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65ft Baker Monitor WB Windmill Upper Chain Hook WB80 | US $5.99 | 21d 10h 20m |
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8ft Baker Monitor Windmill Outer Wheel Band 1 or more | US $9.99 | 21d 10h 20m |
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65ft Baker Monitor WB Windmill Bail WB79A | US $21.99 | 22d 17h 28m |
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8ft Baker Monitor Windmill Sheave Sheild E 4 | US $8.99 | 22d 17h 28m |
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65ft Baker Monitor WB Windmill Vane Stencil Layout | US $34.99 | 22d 17h 28m |
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10ft Baker Monitor L Windmill Bushing L6 | US $16.50 | 22d 17h 28m |
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65ft Baker Monitor WB Windmill Brake WB15 | US $37.99 | 24d 10h 47m |
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8ft Baker Monitor WC Windmill Race Balls w o spacers | US $19.99 | 24d 10h 47m |
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65ft Baker Monitor Hambone B Windmill Bushing B6 | US $13.99 | 24d 10h 47m |
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Baker Monitor Windmill Tower Hook Washer 1 or more | US $4.99 | 26d 10h 38m |
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8ft Baker Monitor Windmill Tail Vane Stencil Layout | US $34.99 | 26d 10h 38m |
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65ft Baker Monitor Windmill Tail Vane Stencil Layout | US $29.99 | 26d 10h 38m |
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65ft Baker Monitor WB Windmill Mast Cone WB81 | US $22.99 | 26d 10h 38m |
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Baker Monitor Hambone Cut A Way | US $4.99 | 26d 10h 38m |
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Baker Monitor Hambone Windmill Parts List Diagrams | US $6.49 | 27d 10h 19m |
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65ft Baker Monitor WB Windmill Bushing Set WB6 6 1 2 | US $23.99 | 27d 10h 20m |
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5ft Baker Monitor V Windmill Brake V15 | US $44.99 | 27d 10h 20m |
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8ft Baker Monitor AC Windmill Vane Hinge Pin AC55 | US $11.99 | 27d 10h 24m |
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65ft Baker Monitor WB Windmill Inner Swivel WB18 | US $24.99 | 28d 10h 41m |
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Baker Monitor WC Windmill Lower Chain Hook WC78 | US $6.99 | 28d 10h 41m |
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8ft Baker Monitor WC Windmill Outer Swivel WC19 | US $53.99 | 28d 10h 41m |
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8ft Baker Monitor AC or WC Windmill Lower Vane Hinge new | US $44.99 | 29d 16h 16m |